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News for a Change: An Advocate's Guide to Working with the Media

Wallack, L
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News for a Change: An Advocate's Guide to Working with the Media

Product Description

This guidebook details media advocacy as the strategic use of news media, advertising, and community organizing to advance a public policy initiative, and serves as a blueprint for those wanting to increase the power and effectiveness of their social change efforts.

ISBN 9780761919247Edition 01Binding Paper