Product Description

Travel Perspectives: A Guide to Becoming a Travel Professional, 4th edition, is a book designed to address the challenges of today's travel professional. Travel professionals must know and use technology that did not exist just a few years ago, and be able to develop their customer base by keeping ahead of the Internet. The knowledge required to meet these challenges is staggering and can be intimidating. With this newly updated reference, professionals can approach these challenges with confidence. The book takes the reader on a journey beginning with career opportunities, new technologies, and the new realities involved in traveling, and then progresses through travel products, geography and sales. The focus is on building skills and developing critical thinking abilities. The book provides both a complex survey of the travel industry and the hands-on skills needed to secure and retain employment as a travel professional. There is considerable attention paid to the Internet and the W

ISBN 9781418016494Edition 04Binding Paper